Personal Branding + Social Media

What you’ll learn from your Do It Together workshops, broadcasts, forums, site visits, webinars, study guides, workbooks, and personal coaching:

Branding

• What is a brand?
• Why branding increases your value
• Examples and cases of successful brands
• How competition influences your brand
• Personal brands v. product/service brands
• Codify your own brand identity
• Define your core competencies & strengths
• Find your tribe – your audience and its needs
• Create your brand promise and deliver on it
• Communication strategy & tactics
• Add value to build your reputation

Website & Blog Development

• Goals you achieve by controlling your media
• Approaches and choices to the look and feel
• Rules for navigation and stickiness
• Authentic, easy to implement SEO tactics
• SEO rankings & surprising findings
• Rules for writing blog posts
• Strategies to satisfy the demand for content
• Raise awareness and attract an audience
• Graphic elements, photos & video
• Automatically feed social media sites
• Create a showcase for your brand’s success

Social Media Presence

• Goals you achieve in each community
• How to profitably spend your time & IP
• Examples and cases of successful social media
• Engage appropriately and effectively
• Surprising but important social media tactics
• Tools that make social media easy to manage
• Plan your social media campaign
• Work and tweak your social media plan
• Evaluate and revisit what works for you
• Integrate press you generate
• Multiple the effect of every success